Privacy Policy

2. Our Core Principles & Zero Cold-Call Guarantee

Unlike traditional lead generation brokers or aggressive marketing comparison websites:

• We NEVER sell, rent, or trade your personal telephone numbers or email addresses to high-pressure call centres, boiler-room telemarketers, or commercial lead syndicates.
• Direct Contact Philosophy: We provide verified direct telephone lines (+44) and website addresses for MCS-certified installers so homeowners can contact contractors on their own terms, without forced registration or spam calls.
• Client-Side Processing: Calculations performed on our UK Solar Savings Calculator run client-side in your web browser and are not retained in a consumer tracking profile.

3. Types of Personal Information We Collect

We only collect the minimum amount of data required to deliver a secure, fast, and informative service:

4. Legal Basis for Processing under UK GDPR

Under Article 6 of the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:

• Legitimate Interests (Art. 6(1)(f)): To maintain website security, prevent fraudulent activity, monitor directory accuracy, and provide independent solar guides.
• Consent (Art. 6(1)(a)): For optional third-party advertising cookies or when you voluntarily submit an enquiry form.
• Legal Obligation (Art. 6(1)(c)): To comply with applicable UK statutory and regulatory accounting or legal obligations.

5. Third-Party Services, Google AdSense & Advertising

To fund the maintenance and continuous verification of 2,000+ UK contractor records without charging homeowners subscription fees, we display advertisements provided by Google AdSense and reputable clean-energy sponsors:

• Google AdSense: Google, as a third-party vendor, uses cookies to serve advertisements on our site. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to VerifiedSolar.uk and other sites on the web.
• Personalisation Controls: You may opt out of personalised advertising at any time by visiting Google Ads Settings. For more information on how Google processes data when you use partner sites, visit Google's Privacy & Terms Policy.
• Affiliate Partnerships: When we link to renewable energy equipment guides, battery storage specifications, or certified suppliers, we may receive a modest commission at zero additional cost to you. These relationships never compromise our editorial independence.

For granular details on our cookie usage and instructions on disabling cookies in your browser, please review our comprehensive Cookie Policy.

6. Data Retention & International Transfers

We do not store consumer data indefinitely. Server logs are automatically purged on a rolling basis. Any technical data routed through Cloudflare's global infrastructure is protected by rigorous enterprise security and standard contractual clauses (SCCs) and UK International Data Transfer Agreements (IDTA).

7. Your Statutory Rights under UK Data Protection Law

As a resident of the United Kingdom, you have comprehensive statutory rights under the Data Protection Act 2018 and UK GDPR:

To exercise any of these rights, please contact our Data Protection Officer at privacy@verifiedsolar.uk. We respond to all verified statutory requests within one calendar month, free of charge.

8. Right to Complain to the Regulator (ICO)

If you believe our processing of your personal data infringes UK data protection regulations, you have the statutory right to lodge a complaint with the UK supervisory authority:

9. Contact Us

For any questions, concerns, or feedback regarding this Privacy Policy: